The New Second and Park

July 28, 2009 – 5:00 am

The new Second and Park is alive and kicking. Got all fingers and toes.

What’s new?

* **Bye bye landing page**. We scrapped the temporary landing page, save for the basic color scheme and identity.
* **A real, live website**. After gathering some feedback from friends and accomplices, we fleshed out the site, making it easier to 1) understand what I do, 2) find the important stuff (like my blog, my twitter feed, and contact form), 3) learn more about me, and 4) see how I write.
* **Tone**. I went for a crisp, relaxed, and direct tone.
* **Targeting**. I like to work with agencies (check the agency page), so we adjusted the writing and layout of the site accordingly. We also created stronger messaging and callouts to clarify what I offer.
* **Design Collaboration**. Because Matt at [thingsthatarebrown](http://thingsthatarebrown.com) (the designer) and I worked collaboratively, we were able to “design” the writing as much as the look and feel of the of the site.

We feel good about it. We’re gonna let the site settle for a while, but please–if you’ve got suggestions we’d love to hear’em. Also, you can learn about the process Matt used on the redesign over at the the Brown Blog.

sandp-web-big

This entry was written by Tiffani Jones Brown, posted on at 5:00 am, filed under Business, Writing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

12 Comments

  • Kevin
    July 28, 2009 at 10:39 am

    This site is so you. Loving it in every way.

  • Matthew Anderson
    July 28, 2009 at 10:55 am

    Congratulations, Tiffani! I love everything about the new site. It leaves a wonderful first impression.

  • Jeff Mackey
    July 28, 2009 at 11:02 am

    Congrats on the new web site. It looks awesome!

  • Tiffani
    July 28, 2009 at 11:13 am

    Thanks, Matt. Always appreciate the kind words. :)

  • Howard Mann
    July 28, 2009 at 11:51 am

    Perfect design and superior writing! Great work!

  • Lacy Garrison
    July 28, 2009 at 6:35 pm

    Your website is beautiful. Great job.

  • Tiffani
    July 28, 2009 at 11:15 pm

    Thanks, all, for the wonderful comments. :D

  • Tyler Galpin
    July 29, 2009 at 11:20 am

    This is simply stunning. I am a sucker for Sentinel and all things H&FJ. A perfect example of an effective one-pager.

  • David
    July 29, 2009 at 12:01 pm

    After finding your site while browsing CSS galleries I can honestly say that this design was enough to take me away from what I was working – and almost drive me to contact you for written work which I don’t even need right now.

    That’s the way to sell a product.

  • Tiffani
    July 29, 2009 at 4:42 pm

    Tyler and David,

    Shucks! I should give SOME credit here to Matt at thingsthatarebrown, for the design direction (and helpful choice of font). ‘Twas a great collaboration.

  • Mark Dodwell
    October 4, 2009 at 6:59 pm

    The design is truly beautiful. May I ask what font is used for the headlines?

  • Tiffani
    October 11, 2009 at 11:54 am

    Hi Mark,

    Thank you! That’s nice of you. The font is Sentinel, from Hoefler & Frere-Jones. :)

Yeah - This is the fun part! I’d love to talk about your project.

Tiffani is one of the hardest working, easiest-to-get-along-with people I've ever worked with in my career. She's got a great eye for detail, an effective (and fun) communication style and a ton of energy. I hope to have many more years working with her.

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D. Keith Robinson (former Principal of Blue Flavor)

Tiffani Jones is one of the most dedicated, hard working, proactive and enjoyable employees I have ever had the honor of working with in my entire career... period. She is a fast learner, [and] tackles every challenge thrown at her...

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Nick Finck (Principal of Blue Flavor)