Like everyone else with a head and a heart, I love Steve Krug’s Don’t Make Me Think. I’ve read it a couple times, and return to it whenever I need reminding that our work is as much common sense as it is genius. It’s a classy, smart and grounding book.
Each time I go back, though, [...]
Revisiting Don’t Make Me Think
December 10, 2010 – 12:13 pm
Pro and Personal Development in Seattle
November 4, 2010 – 11:01 am
I find myself missing school all the time—particularly the open-minded curiosity, good discussion parts—so it’s great that Seattle’s such a hotbed (sweat lodge?) for people who want to keep learning after they’ve gotten a job. Here are a few places where writing and other pros can get their intellectual jollies.
Hugo House
The Hugo House is a [...]
Defending ‘Copy’
October 20, 2010 – 11:36 am
Back in the olden days, when the world craved ads and ad execs were cigaretty, truth-seeking rebels, copy was not such a dirty word. And it was definitely not the 11th hour add-on you vomit onto your website when ignoring a content strategist’s advice.
In fact, back in the olden days, copy was considered so integral [...]
