Great copy can do a lot of things. It can make your service or product easier to understand and buy. It can help readers figure out what your company is like. It can make you look better. Put simply: good copy strengthens your brand, helps increase conversion, and establishes immediate connections with potential [...]
Category Archives: Writing
George Orwell’s Writing Advice
September 30, 2009 – 4:30 pm
George Orwell, our favorite defender of the English language, had lots to say about good and bad writing.
I keep going back to his famous essay, Politics and the English Language, every time I need solid writing advice. In the article he talks about what bad writing is (unclear), where it comes from [...]
Reminder to Write When Inspired
September 4, 2009 – 10:46 am
After becoming massively frustrated over the past few weeks trying to stick to an ambitious writing schedule while producing subpar ideas, I was reminded of Jeffrey Zeldman’s awesome post, Write When Inspired.
Common sense says that to be good writer, you just need to write—constantly. Good advice, but when it comes to publishing, it’s not [...]
